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MRF Tyres ranks highest in the J.D. Power Asia Pacific Customer Satisfaction Survey 2003.

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MILESTONES



A young entrepreneur, K. M. Mammen Mappillai, opened a small toy balloon-manufacturing unit in a shed at Tiruvottiyur, Chennai, Tamil Nadu, India.



Although the 'factory' was just a small shed, a variety of products like balloons, latex cast squeaking toys and industrial gloves were manufactured. During this time, MRF established its first office at 334, Thambu Chetty Street, Chennai, Tamil Nadu, India.



MRF ventured into the manufacturing of tread rubber, with the installation of a rubber mill at the factory. This step into tread rubber manufacture was later to catapult the Company into a league that few had dreamt of.



MRF became the only Indian-owned unit to manufacture the superior, extruded, non-blooming and cushion-backed tread rubber that enabled it to compete with the MNC's operating in India during that period.



By the last half of 1956, MRF became the market leader in the tread rubber industry with a whopping 50% market share, leaving no other option for large multinationals, but to withdraw from the tread rubber business in India.



After the huge success in the tread rubber industry, MRF entered into the manufacture of tyres, by establishing technical collaboration with the Mansfield Tire & Rubber Company of, USA. Around the same time, the Company registered as a public company and also set up a pilot tyre manufacturing plant at Tiruvottiyur, Chennai, India.



On June 12, 1963, India's first Prime Minister, Late Pandit Jawaharlal Nehru laid the foundation stone for the Rubber Research Centre at Tiruvottiyur to commemorate the inauguration of the factory.



The main plant was commissioned in 1964; MRF ventures into the export market by setting up an overseas office at Beirut (Lebanon) to develop this market, which was amongst India's very first efforts in export. This year also marked the birth of the now famous 'MRF Muscleman'.



MRF became the first Indian company to export tyres to USA - the birthplace of tyre technology.



MRF made a quantum leap by becoming one among the very first in India to manufacture and market Nylon tyres.



MRF developed Superlug 78, a sturdy tyre for heavy-duty trucks. The tyre was a significant improvement over existing products in this category, and moved on to become India’s largest selling truck tyre in later years.



MRF's turnover crossed 1 billion INR, a landmark that the company had achieved after 33 years.



MRF entered into a technical collaboration with the B. F. Goodrich Tyre Company, USA - a company that was involved in the development of tyres for the NASA space shuttle that paved the way to a significant exercise in new product development and quality improvement.



MRF began a rapid product development programme for new vehicles entering India.



Sales crossed 2 billion Indian Rupees. MRF tyres get selected as the first tyres to be fitted onto India's first modern small car - Maruti Suzuki 800.



MRF introduced Nylogrip tyres for two-wheeler vehicles.



MRF was selected for the most prestigious National Institution of Quality Assurance award and for 6 Quality Improvement Awards instituted by B.F. Goodrich Tyre Company, USA, pitted against 20 tyre companies worldwide.



MRF became the No. 1 tyre company in India, crossing the 3 billion INR mark. The Company introduced Legend, a premium segment nylon car tyre.



The MRF Pace Foundation was set up under the guidance of Australian pace bowling legend, Dennis Lillee. Not long thereafter, pace bowlers trained at the foundation were selected for the Indian Cricket Team.



MRF became the clear market leader in every tyre segment in India. In recognition of its excellence, the Company was awarded the Visvesvaraya Award for the Best Business House in South India and the Economic Times-Harvard Business School Award for Best Corporate Performance.

The company then entered into collaborations with:

Hasbro International USA, the world's largest toy maker, and thereby launched Funskool India,

Vapocure Australia, to manufacture polyurethane paint formulations,

Pirelli Italy, for Conveyor & Elevator Belting.





MRF launched ZIGMA CC Radial together with the MRF-World Series Cricket Tournament for the Jawaharlal Nehru Trophy. The then Chief Minister of Tamil Nadu, Dr. M. Karunanidhi, awarded the Company, a Special Export Award. The Company opened the Tyredrome, India's first tyre company owned wheel care complex at Chennai.



MRF conducted the 6th World Cup Boxing Championship in Mumbai - with 39 countries participating. This was telecast live on television networks worldwide.



Late K. M. Mammen Mappillai, Chairman and Managing Director, was awarded the Padmashri Award of National Recognition for his contribution to Indian industry, becoming the only industrialist from South India to be accorded this honor. The Company crossed the 10 billion INR mark, becoming the first tyre company in India to reach this milestone. In addition, MRF was voted by the Far Eastern Economic Review, as one of the 10 leading corporate groups in India and a leader in Asia, and was also voted as one of India's most admired Marketing Companies by the A & M, an Advertising and Marketing journal.



The Company's turnover crossed 15 billion INR. MRF tyres gets selected for OEM fitment to be fitted onto Daewoo Cielo. The Company was voted by the Far Eastern Economic Review as one of the 10 leading corporate groups in India, again in quick succession.



In the Company's Golden Jubilee year, turnover crossed the 20 billion INR milestone. A factory dedicated entirely for the manufacture of radial tyres, was set up at Pondicherry. MRF Tyres gets chosen for OEM fitment on the Ford Escort, Opel Astra and Fiat Uno proving its superior quality.



MRF was selected as the most ethical company in India by 'Business World' magazine.



MRF launched the Smile campaign for the Indian roads.



MRF won the No. 1 award for Customer Satisfaction by J.D. Power Asia Pacific.



MRF did it again... For the second year in succession, MRF won the No. 1 award for Customer Satisfaction by J.D. Power Asia Pacific.

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