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MRF Tyres ranks highest in the J.D. Power Asia Pacific Customer Satisfaction Survey 2003.

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For the third consecutive year. India’s top tyre manufacturer, MRF Ltd, was ranked highest in customer satisfaction with Original Tires in the J.D. Power Asia Pacific 2004 India Original Tyre Satisfac-SM tion Study. Significantly this year, MRF is ranked above the multinational companies.

More than 1500 owners of 28 different vehicle models who participated in the study, ranked MRF tyres as the highest in the study that looked at five factors determining overall satisfaction with the tyres including appearance, durability, traction and handling.

We believe the award was a manifestation of not only the commitment of MRF Ltd, to meet every demand and requirement of its customers while guaranteeing them total satisfaction, but also its extensive and intensive research and development programme.


A new model of customer satisfaction measurement was deployed by J.D. Power and Associates in the 2004 Study. Overall tyre performance was assessed on 20 attributes grouped into five predefined factors – handling, traction, durability and Appearance

Unlike past years, the study now deals only with radial tyres as nearly all the new passengers vehicles sold in India are now fitted with radials tyres. The study examined customer satisfaction with original tyres at 12 to 18 months of ownership.

The Chennai-based MRF Ltd, comfortably topped the industry average in “Original Tyre Customer Satisfaction Overall Ranking” (based on 1,000 –point scale) MRF Ltd, was at 779, ahead of its competitors, as against the industry average of 770

J.D. Power Asia Pacific, established in 1990 conducts customer satisfaction research and provides consulting services in the automotive, information technology and finance industries.


* J.D. Power Asia Pacific (www.jdpower.co.jp), 2002 - 2003 India Orginal Tyre Customer Satisfaction Index StudiesSM. Highest customer satisfaction with orginal tyres in a tie two years in a row. 2003 Study based on a total of 2,776 consumer responses at 12 - 18 months of ownership.

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